BRL 102 Solved Assignment – Introduction to Retail Marketing

BRL 102 Solved Assignment 2023-24 Questions

Attempt all the questions.

(A) Short Type Questions

1. What are the types of decision-making processes? Explain with an example.
2. What are the steps in individual selling? How are they different from the B2B selling?
3. Explain the growing importance of retailing.
4. Define personal selling. Explain the various types of personal selling.
5. What is sales promotion? Explain main objectives of sales promotion with examples.
6. Explain the different fundamentals and needs of advertising in retail?
7. Explain the different types of retail promotion with examples.

(B) Essay Type Questions

8. What are the emerging trends in retail marketing? Elaborate with examples.
9. Explain different types of pricing strategy practiced by retailers?

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BRL 102, BRL102, BRL-102